People keep asking, so I keep telling...here are some ways to make sure your app doesn't suck:
1. Before you think your idea is "amazing", please thoroughly research the competition from all angles.
2. Spend enough money on marketing. Spend at least what you are spending for the code...and then add some cushion.
3. You probably can't do a mobile app in house nearly as well as a mobile app shop can.
4. Ask a lot of questions unless you are an expert.
5. You're probably not an expert in mobile app development.
6. Know your user.
7. Apply standard ROI to everything.
8. Use explicit goals for independent contracts.
9. Spend extra on user experience (UX) and user interface (UI).
10. Spend a lot of money developing tactics and strategies for user engagement.
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